Jonathan had several products in progress. We identified the three knives ready to sell or closest to completion and worked out their prices so the launch had a clear, manageable scope.
Three-knife focusProject scope | 01
Brand and websiteProject scope | 02
Product presentationProject scope | 03
Stripe checkoutProject scope | 04
Selected work
The short version
Three knives. One day. A store that could take orders. I helped master knife maker Jonathan Harrington focus the launch, built the Knucklehead Labs brand and website around his work, and connected Stripe so he could start selling.
He needed time to make knives. And a way to sell them.
Jonathan had knives in progress, a pile of ideas, and the skill to make something worth buying. He was also trying to build a free GoDaddy site, market the business, and finish the products himself. The website was one more job competing with the work he loved. When he brought me in, we sat down and worked out what would actually get him moving: which knives were ready to sell, or closest to finished, and what they would cost. We narrowed the launch to three.
What I built
Within a day, I put the branding and website together using Jonathan’s product images and original sketches. Those drawings gave the site its character and let people see the thinking behind the knives. I built the storefront, organized the product details and prices, and set up Stripe checkout. Jonathan could send someone to a product and give them a way to buy it.
What the work includes
| Deliverable | Role in the project |
|---|---|
| Three-knife focus | Identify the three knives ready to sell or closest to completion, and establish their prices. |
| Brand and website | Build the launch site in a day around Jonathan’s existing images and original sketches. |
| Product presentation | Give buyers photographs, drawings, specifications, and prices to help them choose. |
| Stripe checkout | Connect the products to checkout so the site could accept orders. |
We started selling knives.
The site went from another unfinished task to a working store, and we started selling. Jonathan had a place to send buyers, and the website work was off his plate. He could put that time back into making knives.
The useful part was deciding what to finish first. Three knives gave us enough to launch. The rest of the ideas could follow.
From Jonathan’s notebook to the store
Product photos, prototypes, and original sketches from Knucklehead Labs. These are the materials I used to give the website its character.
Finished forms beside the lines that shaped them.
The original sketch: a foundation for the site’s visual direction.
Crusader design development, shown through three versions.
The Scalpel prototype, shown in hand for scale.
The Scalpel / Young Buck concept in Jonathan’s notebook.
The Mini Crusader prototype, with drawings behind it.
FAQ
Questions This Work Answers
Open the questions below for the practical details, fit, and next-step context.
Branding, the website, product presentation using Jonathan’s existing images and sketches, and Stripe checkout. The focus was getting a working store in place so he could start selling.
We started selling knives through the store, and he no longer had to carry the website build alongside knife making and marketing.
Let’s talk about what you need to build.
Bring your idea, current project, or agency brief. We’ll talk through what you need, what’s holding it up, your timing, and where I can help. If we’re a fit, we’ll agree on the next step.