Father Matters has been my client for 26 years. The relationship began with website work and now includes the rebrand, ongoing website updates, event materials, Facebook content, and HTML newsletters.
Website and rebrandProject scope | 01
Event artworkProject scope | 02
Dates and updatesProject scope | 03
Facebook and newsletterProject scope | 04
Selected work
The short version
A 26-year client relationship spanning a website rebrand, event campaigns, Facebook content, and an HTML newsletter with a website signup popup. Built to bring Father Matters more visibility, more signups, and stronger credibility in the community.
Twenty-six years of showing up for Father Matters.
Father Matters has been my client for 26 years. The work started with WordPress websites and grew alongside the organization. Parenting classes, community events, family resources, and The Father Matters Show all need clear information and their own promotional material. A website redesign is only one piece of that ongoing job.
What I built
I used AI to help rebrand the website and build custom HTML inside its existing WordPress and Avada setup. Working through SSH, I could carry the design into WordPress with more control over the finished pages. The same approach now supports event copy, flyers, PDF and JPEG materials, future event dates, Facebook posts, and a custom HTML newsletter. I also added a website popup that invites visitors to join the email list. I still direct the design and review the details; AI helps me get more of the recurring production done.
What the work includes
| Deliverable | Role in the project |
|---|---|
| Website and rebrand | Custom HTML within WordPress, implemented through SSH, with a refreshed visual direction and clearer paths to programs and resources. |
| Event artwork | Event copy, Facebook banners, square posts, JPEG flyers, PDF print pieces, and WordPress featured images. |
| Dates and updates | Future event-date preparation, website updates, and recurring date logic for the Outdoor Market. |
| Facebook and newsletter | Ongoing Facebook content, radio-show promotion, a custom HTML newsletter, and a website popup that invites visitors to subscribe. |
WordPress underneath. A custom website on the surface.
The earlier site used Avada. For the rebrand, I built self-contained HTML and connected it to WordPress through a page-specific loader. That gave me control over the layout, typography, imagery, and navigation while keeping WordPress in place.
The work reaches beyond the homepage: program information, event updates, newsletter signup, and the routes families use to find support all need to work together.
One event becomes a complete set of materials.
An event needs more than a nice graphic. It needs the right copy, date, location, website image, Facebook promotion, and something people can print.
I use AI-assisted copy and image production alongside a reusable event renderer. One event configuration can produce a Facebook event banner, square post, print-size JPEG flyer, WordPress featured image, and a review sheet. The wider project archive also includes PDF flyers and editable Illustrator files.
That means less repetitive production in Illustrator and Adobe applications for every variation. The design decisions and final review are still mine.
Event campaigns, from Facebook to print.
A resource fair, a community market, and a day celebrating women each need their own message. These original campaign pieces show how I carry the design across social posts and event flyers.
Selected work from the project archive. Dates and details shown belong to the original artwork.
A working brand across everyday communications
These pieces do different jobs. One makes a parenting message immediately understandable; the other promotes a recurring radio program. The purple, yellow, typography, and footer identification keep them connected.
Facebook content with a practical job to do.
The content covers engaged fatherhood, co-parenting, family communication, grandparents, community resources, and upcoming events. The radio show has its own recurring promotion.
Examples in the archive include “Clear Plans Strengthen Co-Parenting,” “New Mothers Need Strong Support,” and Saturday radio-show reminders. Posts connect the message to a relevant Father Matters resource or program.
Give people a reason to stay connected.
I also design and build the Father Matters newsletter in HTML, bringing program news, upcoming events, and community resources into an email people can return to.
On the website, I added a signup popup connected to the existing email-list signup. Someone who finds Father Matters through a Facebook post or event can join the list and hear about what comes next. The website, social content, and newsletter each have a role in keeping that connection going.
The dates matter as much as the design.
I also use AI to help prepare upcoming event dates and keep the website information aligned. For the Outdoor Market, the website loader calculates the current or upcoming Saturday and Sunday in Phoenix time and advances the dates each Monday.
That is the larger story of this project: a long-running client relationship that now combines design, website maintenance, event production, Facebook content, and email newsletters in the same working process.
More eyes on the work. More people connected.
The point of all this work is to get Father Matters in front of more people, encourage more signups, and strengthen its credibility in the community. Families need to know the organization exists, understand what it offers, and have a clear way to get involved.
A recognizable website, useful Facebook posts, clear event materials, and a consistent newsletter all support that goal. Every piece is another opportunity for someone to discover a program, share a resource, or stay connected.
What makes this project distinctive is the continuity: 26 years with the same client, now bringing design, code, content, print materials, and ongoing communication together under one creative direction.
FAQ
Questions This Work Answers
Open the questions below for the practical details, fit, and next-step context.
Yes. The site keeps WordPress and its existing Avada setup, with custom HTML connected through a page-specific loader. I implemented the website work through SSH to control the finished design within WordPress.
I use AI to help develop website code, copy, imagery, event materials, date updates, and Facebook content. I direct the design, check the information, and review the output before it is used.
The work includes event copy, Facebook graphics, WordPress featured images, JPEG flyers, and PDF print materials. A reusable renderer creates several formats from one event configuration; editable Illustrator files remain part of the workflow when needed.
Yes. I help prepare future event dates and maintain the website information. The Outdoor Market also uses recurring date logic that calculates the next weekend in Phoenix time.
The current social content work is for Facebook. It includes practical fatherhood and family-support posts, event announcements, and recurring promotion for The Father Matters Show.
Yes. I design and build the newsletter in HTML and added a website popup that directs visitors to the existing email-list signup. Together, they give people a way to stay connected to Father Matters programs, events, and community news.
More visibility for Father Matters, more people signing up and getting involved, and stronger credibility in the community. The website, Facebook content, event materials, and newsletter support those goals by making the organization recognizable and giving people clear ways to connect.
Let’s talk about what you need to build.
Bring your idea, current project, or agency brief. We’ll talk through what you need, what’s holding it up, your timing, and where I can help. If we’re a fit, we’ll agree on the next step.