Speed
The project had to move from blank page to live system in 14 days.
PROJECT ARTIFACTS
Selected Work Samples
Event branding case study for Syndicate Council, focused on a 14-day coaching brand transformation with identity, WordPress/WooCommerce, Square ticketing, merch, signage, and event infrastructure.
Syndicate Council had a powerful room and a weak digital system: raw Square links, scattered brand files, no web presence, no merch platform, and spreadsheet tracking. In 14 days, the work turned that into a brand, website, ticketing, merch, and event ecosystem.
The group was running high-impact coaching experiences, quarterly intensives, and flagship summits, but the public-facing system did not match the authority of the room.
The source project started with no website, inconsistent identity, no merch platform, manual attendee tracking, and no long-term event infrastructure.
The work started with brand authority: a sibling identity system that could stand apart from Warrior Week while still feeling connected to the same high-stakes coaching world.
Then the system became operational: WordPress and WooCommerce, Square-connected ticketing, dedicated event landing pages, a merch store, signage, banners, and reusable event infrastructure.
| Layer | Role In The Work |
|---|---|
| Brand authority | Logo, typography, color, and event tone that made the council feel established before attendees entered the room. |
| Ticketing system | Event pages and checkout flow replaced one-off Square links. |
| Merch platform | The Armory store created a post-event revenue path within the same ecosystem. |
| Operational clarity | Registrations, revenue, event pages, and brand assets moved into a repeatable system. |
This case study is here because Syndicate Council shows how branding / events has to support a real business situation: a specific buyer, a specific trust problem, and a specific reason to take the next step.
The useful read is whether the work reduces doubt, clarifies the offer, and makes the company easier to choose.
The project had to move from blank page to live system in 14 days.
The win was not just visual identity. It was a sellable, trackable, reusable event system.
The digital presence finally matched the intensity and reputation of the live room.
Open the questions below for the practical details, fit, and next-step context.
No website, raw Square links, inconsistent identity, no merch platform, manual tracking, and no reusable summit infrastructure.
Brand identity, WordPress website, WooCommerce/Square ticketing, event landing pages, merch store, signage, and banners.
+30% attendance versus the previous event, 100% ticketing through the new site, real-time attendee and revenue tracking, and merch revenue within 24 hours.
Because the brand system had to support the live experience, sales path, event assets, commerce, and future summits.
Share the brand, website, collateral, funnel, or AI workflow that needs to get sharper. The call is built to find the cleanest next move.
