The $497 Logo Triage
Your logo sucks. You know it. Let’s fix it before it kills your next deal.
This isn’t just a logo redesign—it’s a last-minute rescue mission for your brand’s reputation. If you’re here, you already know the truth:
Your logo doesn’t work. It never worked. And it’s starting to cost you more than you want to admit.
I get this call every week:
- “Can you just fix this thing real quick? We’re pitching tomorrow.”
- “We hired someone off Fiverr, but it feels… wrong.”
- “We’re redoing the site and the logo is the weakest link.”
- “People say they love our product, but our brand feels off.”
What You Get for $497
- Complete logo redesign (from scratch or built on your current mark)
- Real formats: SVG, PNG, PDF, black/white/inverse
- Brand-ready outputs: colour, monochrome, reversed, stacked/inline variations
- 3–5 business-day turnaround (rush available if you’re truly on fire)
- 2 revision rounds (one to hit 90%, one to lock)
- No guesswork. No juniors. No wasted calls.
Why $497?
Anything less is a joke. Anything more is a full branding engagement. This sits in the middle—the sweet spot between “I can’t live with this thing anymore” and “I’m not ready for a full rebrand.”
What Makes This Different
- Those who need twelve Zoom calls to find your favorite color.
- Those who know what converts and makes you look like a grown-up business.
I’m the second. Thirty years fixing dumpster-fire brands for startups, C-suites, and Fortune 500s.
The Psychology of Bad Logos
Bad logos don’t just look wrong—they feel wrong. Your audience might not be able to articulate it, but they sense it. A weak logo triggers doubt, even if everything else in your pitch is perfect.
- Insecurity by design. Sloppy logos say you’re still figuring things out. Investors don’t fund confusion.
- Lack of trust. Your logo is often the first handshake. If it feels generic or amateur, so does your offer.
- Cognitive dissonance. When the visual identity doesn’t match the product’s value, people hesitate to buy.
This isn’t art. It’s survival.
Visual Proof: Before & After
Attaway Services, Inc. (Petro-Chemical Infrastructure)
Before: Literal 1990s badge with clip-art pipes, gradients, bevels—dated and bulky.
After: Clean “ASI” monogram; negative-space piping; fuel-drop icon; modern wordmark.
Impact: Bid packages now look credible to airports and petro-chemical clients. Confidence restored.
Segue Real Estate Advisors
Before: DIY Golden Gate Bridge logo built by a techy relative. Clip-art disaster. Confused layout.
After: Elegant wordmark. Abstract curve referencing the bridge subtly. Typography balanced. Branding unified.
How My Process Works (Visually and Strategically)
- Assessment: You fill out a quick intake form. I ask only what matters—no soul-searching.
- Diagnostics: I analyze your current mark. What’s salvageable? What’s toxic? I don’t guess—I diagnose.
- Reconstruction: I rebuild the mark using proven design principles: balance, grid, negative space, and adaptability.
- Deployment: You receive files in all the right formats, ready for print, web, social, and pitch decks.
I design with intelligence. No fluff. No Canva. Just what works.
Client Proof: Real Words from Real Founders
“I didn’t realize how much credibility we were losing until Costas handed us a real brand mark. We landed our first six-figure pitch the following month.” — René, Segue Commercial
“Our old logo made us look like a gas station. Now we look like the infrastructure company we actually are.” — Scott, Attaway Services
What Happens After You Pay
- Complete a short form—only what I need.
- Send existing assets (old logo, colours, type).
- I work. You don’t.
- First version in three to five days.
- Revision loop. Then done.
- You receive files and deploy everywhere.
FAQs
Q: Is this really enough if I need a full brand refresh?
A: It’s the first domino. Most clients come back for more—but this gets your identity out of ICU.
Q: What if I don’t like it?
A: We go two rounds. You’ll get something you’re proud to show off—or I don’t stop.
Q: Do I own the final files?
A: 100%. You get all rights, all formats, no strings attached.
Q: Can I use this logo for everything?
A: Yes. Print, digital, embroidery, favicon—whatever you throw at it, it’s ready.
Is This You?
You’re not here for brand therapy. You’re here for triage. I fix logos for:
- VC-backed startups
- E-commerce founders with a weak Shopify vibe
- Agencies hiding internal branding shame
- Medical firms with generic Helvetica sins
- Construction companies that look like lemonade stands
Ready to Stop Losing Credibility?
Stop letting your logo undermine you. It’s fixable—right now.
Need to talk first? Book a Discovery Call
Not Ready Yet? Keep Reading:
The $497 Logo Triage
Your logo sucks. You know it. Let’s fix it before it kills your next deal.
This isn’t just a logo redesign—it’s a last-minute rescue mission for your brand’s reputation. If you’re here, you already know the truth:
Your logo doesn’t work. It never worked. And it’s starting to cost you more than you want to admit.
I get this call every week:
- “Can you just fix this thing real quick? We’re pitching tomorrow.”
- “We hired someone off Fiverr, but it feels… wrong.”
- “We’re redoing the site and the logo is the weakest link.”
- “People say they love our product, but our brand feels off.”
What You Get for $497
- Complete logo redesign (from scratch or built on your current mark)
- Real formats: SVG, PNG, PDF, black/white/inverse
- Brand-ready outputs: colour, monochrome, reversed, stacked/inline variations
- 3–5 business-day turnaround (rush available if you’re truly on fire)
- 2 revision rounds (one to hit 90%, one to lock)
- No guesswork. No juniors. No wasted calls.
Why $497?
Anything less is a joke. Anything more is a full branding engagement. This sits in the middle—the sweet spot between “I can’t live with this thing anymore” and “I’m not ready for a full rebrand.”
What Makes This Different
- Those who need twelve Zoom calls to find your favorite color.
- Those who know what converts and makes you look like a grown-up business.
I’m the second. Thirty years fixing dumpster-fire brands for startups, C-suites, and Fortune 500s.
The Psychology of Bad Logos
Bad logos don’t just look wrong—they feel wrong. Your audience might not be able to articulate it, but they sense it. A weak logo triggers doubt, even if everything else in your pitch is perfect.
- Insecurity by design. Sloppy logos say you’re still figuring things out. Investors don’t fund confusion.
- Lack of trust. Your logo is often the first handshake. If it feels generic or amateur, so does your offer.
- Cognitive dissonance. When the visual identity doesn’t match the product’s value, people hesitate to buy.
This isn’t art. It’s survival.
Visual Proof: Before & After
Attaway Services, Inc. (Petro-Chemical Infrastructure)
Before: Literal 1990s badge with clip-art pipes, gradients, bevels—dated and bulky.
After: Clean “ASI” monogram; negative-space piping; fuel-drop icon; modern wordmark.
Impact: Bid packages now look credible to airports and petro-chemical clients. Confidence restored.
Segue Real Estate Advisors
Before: DIY Golden Gate Bridge logo built by a techy relative. Clip-art disaster. Confused layout.
After: Elegant wordmark. Abstract curve referencing the bridge subtly. Typography balanced. Branding unified.
How My Process Works (Visually and Strategically)
- Assessment: You fill out a quick intake form. I ask only what matters—no soul-searching.
- Diagnostics: I analyze your current mark. What’s salvageable? What’s toxic? I don’t guess—I diagnose.
- Reconstruction: I rebuild the mark using proven design principles: balance, grid, negative space, and adaptability.
- Deployment: You receive files in all the right formats, ready for print, web, social, and pitch decks.
I design with intelligence. No fluff. No Canva. Just what works.
Client Proof: Real Words from Real Founders
“I didn’t realize how much credibility we were losing until Costas handed us a real brand mark. We landed our first six-figure pitch the following month.” — René, Segue Commercial
“Our old logo made us look like a gas station. Now we look like the infrastructure company we actually are.” — Scott, Attaway Services
What Happens After You Pay
- Complete a short form—only what I need.
- Send existing assets (old logo, colours, type).
- I work. You don’t.
- First version in three to five days.
- Revision loop. Then done.
- You receive files and deploy everywhere.
FAQs
Q: Is this really enough if I need a full brand refresh?
A: It’s the first domino. Most clients come back for more—but this gets your identity out of ICU.
Q: What if I don’t like it?
A: We go two rounds. You’ll get something you’re proud to show off—or I don’t stop.
Q: Do I own the final files?
A: 100%. You get all rights, all formats, no strings attached.
Q: Can I use this logo for everything?
A: Yes. Print, digital, embroidery, favicon—whatever you throw at it, it’s ready.
Is This You?
You’re not here for brand therapy. You’re here for triage. I fix logos for:
- VC-backed startups
- E-commerce founders with a weak Shopify vibe
- Agencies hiding internal branding shame
- Medical firms with generic Helvetica sins
- Construction companies that look like lemonade stands
Ready to Stop Losing Credibility?
Stop letting your logo undermine you. It’s fixable—right now.
Need to talk first? Book a Discovery Call
Not Ready Yet? Keep Reading:
Every project tells a story of transformation. From crafting cohesive brand identities to executing polished marketing campaigns, my work reflects a commitment to excellence and measurable results. Explore a selection of projects where strategy and creativity came together to elevate brands and drive success.
