About this project
Trusted Home Services Construction Company Website Design – DNL Builders
Envisionary Design partnered with DNL Builders, a home services construction company based in Sonoma County, California, to completely modernize their digital presence. This collaboration was personal—DNL Builders were one of my very first clients. Fifteen years after we launched their original HTML site, we finally rebuilt it together in WordPress, transforming their story into a modern, responsive website that truly reflects their craftsmanship and integrity.
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About This Project
DNL Builders is a full-service home services construction company serving Sonoma County and the Bay Area. They specialize in custom homes, remodels, additions, and commercial projects. Owners Darrell and Nicole Lancaster lead with honesty, precision, and customer-first service. Their craftsmanship had earned strong word-of-mouth—but their outdated online presence no longer showed the quality that clients experienced in person.
High-Stakes Challenge
The original site was built in static HTML, slow to load, and not mobile-friendly. It lacked SEO structure, galleries, and easy navigation. As a growing home services construction company, DNL Builders needed a website that could scale, attract new leads, and tell their story visually. After waiting more than a decade—and navigating pandemic delays—we set out to design a platform worthy of their reputation.
My Intervention – A Complete WordPress Rebuild
- Strategy & Audit: Reviewed site architecture, SEO keywords, and conversion flow to align the rebuild with high-intent local searches for construction and remodeling.
- WordPress Migration: Rebuilt the site in WordPress for full content control, scalability, and performance.
- Visual Redesign: Introduced clean galleries and strong project imagery to showcase remodels, additions, and new builds.
- Brand Refresh: Updated typography, colors, and messaging to mirror their "Building Relationships That Last a Lifetime" philosophy.
- SEO Optimization: Implemented on-page optimization for "home services construction company website design," improved metadata, and added schema for higher search visibility.
- Performance Boost: Increased page-load speed by more than 70% and ensured mobile responsiveness.
- Content & Copywriting: Rewrote all copy around craftsmanship, trust, and service excellence—core traits of any successful home services construction company.
- Lead Conversion Flow: Simplified navigation and added clear calls-to-action like "Get a Quote" and "View Our Work."
- Client Training: Delivered one-on-one walkthroughs so their team could easily update galleries and post new projects.
Impact and Results
- Website traffic and qualified leads increased within the first 60 days of launch.
- DNL Builders now ranks higher for regional home services construction company searches.
- Clients praise the professional, mobile-friendly design that reflects DNL Builders' craftsmanship.
- The team can now update projects in-house without outside developers.
- After a 15-year journey, the new site finally delivers on the vision Darrell and Nicole first shared.
Darrell and Nicole Lancaster – Owners, DNL Builders:
"We have been working with Costas for almost 10 years now. He helped us launch our first business website with great success. I am very particular and had a specific vision for our logo as well as the final design. Costas was patient and always there to make improvements and bring our vision to life. Thank you, Costas!"
Timeline and Delivery
The rebuild took approximately two years, including design refinements during the COVID period. The finished WordPress platform now serves as a flexible, long-term marketing asset for this trusted home services construction company.
Industry Recognition & Resources
Explore their completed projects at DNLBuilders.com.
To see more construction and home services website design projects by Envisionary Design, visit
The Work Portfolio.
FAQ
What makes DNL Builders a leading home services construction company?
Their commitment to integrity, transparency, and superior workmanship defines them. DNL Builders leads with customer-centric values, ensuring every remodel, addition, or new build exceeds expectations.
Call to Action
If your home services construction company website feels outdated, let's design a modern solution that builds trust and drives leads.
Book a strategy call today and discover how Envisionary Design transforms craftsmanship into digital credibility.
Explore More: Visit DNL Builders | See more Home Services projects
Every project tells a story of transformation. From crafting cohesive brand identities to executing polished marketing campaigns, my work reflects a commitment to excellence and measurable results. Explore a selection of projects where strategy and creativity came together to elevate brands and drive success.
