Petrochemical Brand Redesign That Reinforces Trust

Attaway Services has been a trusted name in the petrochemical industry since 1969. With over five decades of technical excellence in pipeline design, petrochemical plant construction, and tank farm storage, they’ve built a reputation rooted in reliability and safety. But their visual brand and online presence hadn’t kept pace with their operational evolution.

As a Fort Lauderdale web designer specializing in industrial and B2B branding, I helped Attaway Services bridge the gap between legacy and modern with a solution that elevates both form and function. This case study showcases how local design expertise can drive national-level results.

The challenge? A complete petrochemical brand redesign that would preserve Attaway’s legacy while creating a modern, compelling presence for today’s market. The solution needed to reflect their technical expertise and commitment to client satisfaction, while supporting lead generation in a digital-first era.

The Brand Identity Challenge in a Competitive Industry

Despite being a proven leader in oil and gas construction services, Attaway’s logo and website no longer reflected their scale or capabilities. Their brand felt dated—reliable but not progressive. That contrast was limiting their ability to engage new clients and project the level of professionalism they delivered daily in the field.

They needed a fresh, professional identity to match their deep industry experience—one that could resonate with procurement leaders, engineers, and project stakeholders across the petrochemical sector. The brief called for a modern visual identity, refined messaging, and a high-performing website that communicated their values, capabilities, and safety-first culture.

Our Strategic Approach to Attaway’s Rebrand

Visual Identity & Logo Redesign

We began by anchoring the brand in what made Attaway Services unique: longevity, technical excellence, and client trust. The new logo reflects strength and precision, with industrial typography and a modernized icon that communicates infrastructure, stability, and growth. The visual language is clean, scalable, and built to work across print, signage, uniforms, and digital environments.

Website Design & Development

Our approach to the Attaway Services website focused on clarity, usability, and visual storytelling. The new site is mobile-first, fast-loading, and fully optimized for SEO and conversions. Each page is structured to highlight key service areas—pipeline design, plant construction, and tank farm storage—with accessible content, clear CTAs, and trust-building certifications and stats.

We integrated content management flexibility, enabling Attaway’s internal team to post project updates, case studies, and safety performance metrics without technical help. The result is a branded digital presence that not only informs but supports business development.

Results: A Modern, Trust-Centered Brand System

Attaway Services now presents a unified brand that reflects their authority and dependability in the petrochemical industry. The updated identity delivers instant credibility—whether on a bid presentation, field signage, or online. Their website is now a strategic asset that attracts, educates, and converts visitors across industries.

The rebrand repositions Attaway as both a legacy provider and an agile partner—ready to lead large-scale, safety-intensive projects across the Gulf Coast and beyond. From logo to web to messaging, every brand touchpoint now communicates technical expertise, modernity, and trust.

Why This Petrochemical Brand Redesign Works

• Alignment: The new visual system reflects what Attaway delivers—precision, safety, scale, and expertise.
• Conversion-Driven: Site structure is built around user journeys and high-intent CTAs.
• Credibility: Visual and written content builds trust through consistency and clarity.
• Scalability: Assets adapt across digital, print, and physical spaces with zero friction.
• Brand Legacy: The system honors Attaway’s history while preparing them for future growth.

Related Case Studies in Industrial Branding

Looking for more examples of industrial and manufacturing brand transformations? Explore some of our other successful projects:

• CTS Engines – Brand Transformation for an Aviation Manufacturer in Fort Lauderdale
• Maspack USA – Manufacturing Rebrand for a Santa Rosa-Based Packaging Innovator
• Explore More Branding Work

Looking for a Fort Lauderdale Web Designer?

If you’re a business in Fort Lauderdale—or anywhere in the industrial or B2B sector—seeking a high-impact brand transformation, I’d love to collaborate. As a seasoned Fort Lauderdale web designer, I bring hands-on expertise in brand identity, website development, and strategic messaging for companies ready to scale.

Contact me to discuss your next project, or view more of my branding and design work.

Conclusion: How Strong Branding Fuels Growth

Attaway Services’ brand refresh isn’t just a cosmetic upgrade—it’s a strategic shift that positions them for continued leadership in the petrochemical space. Through a modern, trust-rich identity and a digital-first experience, they’ve equipped themselves to better serve clients, win more contracts, and grow with confidence.

For any industrial or B2B company, this case demonstrates how a clear, professional brand and digital presence can turn reputation into results.