Masspack USA

CLIENT

Maspck USA / APS Packaging provides automation and packaging solutions for bottling and packaging lines. They are an Italian based producer of packaging and robotic solutions for the wine, spirits and beverage industries worldwide.

DILIVERABLES

  • Branding

  • Logo Design

  • Print Collateral

  • Social Media

  • Booth Graphics

  • Flyers
  • Print and Web Ads

  • Website Design

  • Project Management

Scope

They are a long time client so the scope evolved over time. Originally they needed a rebrand to help them distinguish themselves from the Italian parent company. I created a new logo, stationery package, marketing materials and a website for them. They also needed collateral for the various expos they participated in several times a year so I created their backdrop showcasing their products along with a more detailed 8 page brochure. I recently rebranded them again.

Collaboration

Lead designer in collaboration with the CEO.

Design Rationale

The Maspack USA branding was created based on the parent company, so they needed to communicate themselves as a separate entity but still connected in some way. I used the parent company’s compass mark and recreated a USA version of the logo. We kept the color palette, the look and feel and tweaked it slightly for the North American market.

Branding
Web Design
Print Materials
Marketing
Project Management