Tao Wellness created the WellShell, an isometric exercise device that tracks your progress with companion apps for Android and iOS. The basic idea is that squeezing something really hard over a period of time builds strength.
Tao Wellness was a startup tech company with a great idea and brand. CES was the big focus every year in order to gain traction and media exposure for the product. There was a lot of positive media attention so the client kept me busy with updates across multiple channels as positive reviews kept coming in.
Lead designer in collaborated with the CO-Founder
I used their style guide when I first started however as things changed the brand developed into a more sophisticated one. The goal was to continue developing the brand within a clean, modern and minimalist frame.