TAO Wellness


Tao Wellness created the WellShell, an isometric exercise device that tracks your progress with companion apps for Android and iOS.  The basic idea is that squeezing something really hard over a period of time builds strength.


  • Print Collateral

  • Social Media

  • Booth Graphics

  • Project Management

  • Retractable Banners
  • Flyers
  • Print and Web Ads
  • Web Images


Tao Wellness was a startup tech company with a great idea and brand. CES was the big focus every year in order to gain traction and media exposure for the product. There was a lot of positive media attention so the client kept me busy with updates across multiple channels as positive reviews kept coming in.


Lead designer in collaborated with the CO-Founder

Design Rationale

I used their style guide when I first started however as things changed the brand developed into a more sophisticated one. The goal was to continue developing the brand within a clean, modern and minimalist frame.

Web Design
Print Materials
Project Management