They are a long time client so the scope evolved over time. Originally they needed a rebrand to help them distinguish themselves from the Italian parent company. I created a new logo, stationery package, marketing materials and a website for them. They also needed collateral for the various expos they participated in several times a year so I created their backdrop showcasing their products along with a more detailed 8 page brochure. I recently rebranded them again.
Lead designer in collaboration with the CEO.
The Maspack USA branding was created based on the parent company, so they needed to communicate themselves as a separate entity but still connected in some way. I used the parent company’s compass mark and recreated a USA version of the logo. We kept the color palette, the look and feel and tweaked it slightly for the North American market.