Market Chef


Market Chef was a startup company that intended to produce the world’s most nutritious superfood on the planet, Quinoa, manufactured and shipped from Peru.


  • Branding

  • 6 Package Designs
  • Multi Package Design
  • Web Design


    The client needed a package design for six flavors of Quinoa that was branded to communicate it was an authentic product sourced and produced in Peru


    Lead designer in collaboration with the President

    Design Rationale

    We needed six flavors designed as a Peruvian product. I used the imagery of Machu Picchu as the backdrop for the web site and on the packaging. The stone wall design was inspired by the creations of the ancient Incan civilization who used large rocks shaped and tightly fit together to create stunning architectural works.

    Web Design
    Package Design
    Project Management