Fort Lauderdale Woman’s Club Case Study

The Fort Lauderdale Woman’s Club, founded in 1911, is one of the oldest civic organizations in the city and a cornerstone of its history. When my wife joined the group, I saw an opportunity to honor their legacy by giving the organization a modern rebrand while preserving the charm and historic significance of their mission, clubhouse, and gardens.

The Challenge:
Rebrand an organization with over a century of history while respecting its rich heritage. The goal was to design a fresh, approachable logo and a new website that reflected the club’s historical roots while showcasing their many events, civic initiatives, and community contributions.

My Approach:

• Historic-Inspired Logo Design: I created a logo that incorporated elements of the clubhouse and gardens, celebrating their Mediterranean Revival-style architecture while maintaining a modern and timeless feel.
• Charming Website Redesign: The new website brought together the charm of the historic property with vibrant, welcoming visuals. It features clear navigation for events, membership information, and community initiatives while providing easy access to blog updates maintained by my wife.
• Community-Focused Design: The site was designed to highlight the club’s incredible civic impact, including its events, volunteer work, and historic achievements, while encouraging new members to get involved.

The Result:
The rebrand breathed new life into the Fort Lauderdale Woman’s Club, blending the best of its history with a modern design that appeals to current and future generations. The logo and website now reflect the warmth, charm, and civic pride that have defined the club for over 100 years, making it easier for the community to engage and get involved.