Fort Lauderdale Event Branding Case Study:
How We Transformed a Coaching Brand in 14 Days:
As the creative director at Envisionary Design, I was brought in to fix a recurring problem I see all too often—high-impact coaches operating multi-thousand-dollar events… with no digital infrastructure to match. This was the case with Syndicate Council, the leadership group behind Warrior Week.
About the Project
Syndicate Council is a leadership organization run by Coach Sam Falsafi, known for high-stakes, no-BS coaching experiences that fuse faith, fire, and brotherhood. Warrior Week is his most well-known program, but there are many layers beneath it: quarterly summits, elite group sessions, merch drops, and live workshops.
When I came in, there was no system to hold it all. Everything relied on one-off links, last-minute graphics, and a whole lot of hope.
From a digital standpoint, it was like watching a championship fighter show up barefoot.
My job wasn’t just to build a site. It was to give the brand the presence and infrastructure it deserved—fast.
The Challenge
Here’s what we walked into:
- No website. Just a raw Square link sent out by email for ticket sales.
- Inconsistent brand identity. Some events used old Warrior Week assets, others had no design direction at all.
- No merch platform. Shirts were made and sold ad-hoc, losing potential post-event revenue.
- Manual attendee tracking. Registrations and revenue were being tracked in spreadsheets.
- No long-term system. Everything was rebuilt from scratch before each summit.
The team was doing high-level work in the room. But online? It was duct tape and guesswork.
Our Approach
We moved fast, but we didn’t rush. I followed a focused sequence that I use for other high-growth coaches and teams:
1. Brand Authority First
We started by defining the visual tone: not a Warrior Week clone, but a sibling brand. I designed a bold identity system—logo, typography, color palette—that stood on its own while still nodding to the broader Warrior aesthetic.
We needed the brand to feel commanding, masculine, and unapologetic, without veering into aggressive clichés. The result was a clean, confident identity that immediately clarified who this was for.
2. Build the Engine, Not Just the Page
Next, I built a conversion-optimized site using WordPress and WooCommerce, integrated with Square to avoid disrupting their payment system.
The site became the central hub for everything: event details, ticketing, merch, and brand messaging. It wasn’t just a brochure—it was a functioning ecosystem with real-time revenue flow and admin tracking.
Each event had its own dedicated landing page with urgency-driven copy, transparent value props, and frictionless checkout.
14 Days. From Blank Page to Full System.
In just two weeks, here’s what went live:
- A full brand identity, separate but aligned with Warrior Week.
- A WordPress website built for speed, clarity, and conversion.
- Live event ticketing pages for the flagship and quarterly summits.
- A five-product “Armory” merch store, launched in one day.
- On-site signage and banners designed to mirror the digital brand.
No fluff. No agency layers. Just results.
The Results
When the next summit went live, the system held.
- +30% attendance versus the previous event.
- 100% of ticketing handled through the new site.
- Real-time attendee and revenue tracking—no spreadsheets.
- The Armory store generated merch revenue within 24 hours.
But more than metrics, there was clarity. The brand finally felt as intense, as real, and as trustworthy as the room itself.
What Coach Max Said
“Working with Costas has been a game changer. His ability to bring clarity to brand awareness, product development, and overall presentation is next level. He knows how to elevate a brand’s look, feel, and message in a way that drives real results. The value he brings in both creativity and strategy has had a major impact on our growth and sales. Highly recommend.”
— Coach Max Mormont, Syndicate Council
Post-Launch Impact
Since launch, the system continues to perform. Every new summit runs on the same engine—event pages, ticketing, banners, merch—all editable and scalable. We’ve even begun planning future expansion for automated replays, digital product drops, and affiliate ticketing. The foundation is built for whatever comes next.
Lessons Coaches Can Take from This
- You don’t need a massive platform—you need a functional one.
- Your visual identity speaks before you do. Make sure it says what you intend.
- If you sell tickets, merch, or coaching without a system, you’ll burn out.
Creative Insight
Most coaches get stuck at the intersection of momentum and mess. They’ve got the reach, the audience, the events—but they’re piecing it together every single time.
That’s wasted time. Wasted energy. Wasted growth.
What I’ve learned is this: great branding isn’t about making things pretty. It’s about building clarity at speed—so your message, offer, and customer journey all line up.
That’s what we gave Syndicate Council. And it’s what I bring to every coaching client I work with through Envisionary Design.
Ready to Fix Your System?
If your event platform is still running on random links and one-off designs, let’s change that.
Book a discovery call and we’ll build a digital system that matches the power of your message—something that sells while you sleep, supports your events, and scales your brand with integrity.
Book a Discovery Call
Every project tells a story of transformation. From crafting cohesive brand identities to executing polished marketing campaigns, my work reflects a commitment to excellence and measurable results. Explore a selection of projects where strategy and creativity came together to elevate brands and drive success.
