About this project
About This Project
Foothills Bank is a fifteen‑branch Arizona community bank serving consumers, entrepreneurs, and mid‑market companies. Years of piecemeal design work had fractured its visual identity. Marketing assets, branch signage, and digital campaigns looked unrelated, eroding trust and slowing campaign launches.
High‑Stakes Challenge
- Brand assets were inconsistent across branches, ads, and ATMs.
- Social media posts lacked a unified look, forcing the team to rebuild graphics from scratch each time.
- Printed collateral and on‑screen messaging failed to reinforce a single brand story.
My Intervention
- Visual Alignment: Audited every public‑facing touchpoint, then rebuilt the core style guide, color hierarchy, and imagery rules.
- Template Arsenal: Designed nine plug‑and‑play social templates, ATM screen layouts, ad shells, banner kits, folders, and a universal email signature.
- Production System: Packaged templates in an easy‑to‑use library so branch marketers drop text and go, no designer bottleneck.
- Rapid Training: Walked the marketing team through a one‑hour workshop so everyone could execute on‑brand in minutes.
Impact
- Content creation time for social campaigns cut 40 %, freeing the team to run more frequent promos.
- Social ad click‑through rate up 25 % within the first sixty days of the relaunch.
- Brand compliance across all branches jumped from 52 % to 96 % according to the internal audit snapshot.
- Seth Howland, Marketing Manager: “Working with Costas completely elevated our branding. He brought clarity and consistency we’d been chasing for years, and he’s unbelievably responsive. Our brand now feels polished, professional, and perfectly aligned with our goals.”
Timeline
- Style guide and master templates delivered in six weeks from kickoff.
- Full asset rollout completed across all fifteen branches in the following thirty days.
Call to Action
If your brand looks different every time it shows up, let’s fix that. Book a strategy call and give your marketing team an on‑brand shortcut to speed and consistency.
Every project tells a story of transformation. From crafting cohesive brand identities to executing polished marketing campaigns, my work reflects a commitment to excellence and measurable results. Explore a selection of projects where strategy and creativity came together to elevate brands and drive success.
