Zazu, a gamified social media platform, needed a website that would visually explain how the app works while attracting beta testers. The challenge was to showcase the app’s unique features and functionality through engaging visuals and clear messaging.

I solved this by:

• Dynamic Visual Design: Using custom iPhone mockups and strategic layouts to highlight key app screens and interactions.
• Streamlined Messaging: Simplifying complex features into digestible steps, paired with clean visuals to ensure users could quickly understand the app’s purpose and functionality.
• User Engagement Focus: Creating a vibrant, high-energy design that mirrored the app’s adventurous and purpose-driven brand identity.

The result was a compelling website that effectively communicates Zazu’s mission, inspires sign-ups, and demonstrates how the app transforms everyday life into a meaningful and connected adventure.