We needed to create a hard core, tough as nails experience for executive women. The brand needed to look intense and warrior-like and still retain a high quality polished look and feel. These women were going to spend a lot of money on the program and everything needed to be high-level quality
Lead designer in collaboration with the CEO
We started with photography at the beach for the first event which set the tone for the brand. I designed the logo and the brand with high quality images of the various programs and challenges. I created app graphics for the 30 and 90 day challenges and designed the booklets for their daily progress and journaling.