Scope

The client needed a 20th anniversary logo, a rebrand and collateral material in preparation for an event they were hosting. The collateral included digital assets to advertise their event online. Marketing collateral included sell sheets and folders with a custom die cut and spot varnish. They also needed to brand their booth with retractable banners and printed table cover.

Collaboration

Lead designer in collaboration with VP of Sales to creative, develop and project manage the project

Design Rationale

This project was not a strict rebrand in the true sense of the word, they wanted to expand their brand palette and give them more options and flexibility down the road, with their marketing, HR and social media posts. They were also developing their new web site at the same time so anything I created needed to be complimentary.

Their current logo had an interesting shape so positioning was challenging. I ended up placing the logo to the left of the wing split by a diagonal line to compensate for the slanted CTS typeface. That became the basis for everything I designed which gave me the flexibility to create a variety of assets.