About this project
About This Project
Syndicate Council, the leadership nexus behind Warrior Week, needed to graduate from a bare Square checkout link to a full‑fledged digital presence matching the intensity of its quarterly summits and year‑end Laguna Beach flagship. With no site, no cohesive brand, and zero merch infrastructure, they were bleeding conversion momentum and visibility.
High‑Stakes Challenge
- Zero web footprint; ticket sales relied on emailing a naked Square link.
- Brand assets scattered and inconsistent, undermining authority.
- No e‑commerce layer for branded apparel or ongoing revenue.
- Tracking attendees and revenue required manual guesswork.
My Intervention
- Brand Architecture: Crafted the Syndicate Council identity and logo, locking visual tone with Warrior Week while carving its own authority.
- Conversion‑Driven Site: Built a WordPress + WooCommerce hub in 30 days, integrating Square so tickets and products stay live year‑round.
- Event Ecosystem: Launched dedicated pages for the annual summit and quarterly sessions, each with urgency‑driven copy, clear value prop, and friction‑free checkout.
- Rapid Armory Launch: Stood up a five‑item merch store in a single day, turning brand hype into added revenue.
- Environmental Branding: Designed on‑site banners that mirrored the digital look, welding online promise to in‑room reality.
Impact
- +30 % guest attendance versus the previous quarterly summit.
- Frictionless checkout streamlined ticket sales and real‑time attendee tracking.
- New revenue channel activated through Armory merch on day one.
- Coach Sam’s verdict: “Great job, man. This whole thing was a sh*t show before you stepped in. Well done.”
Timeline
- Core brand + site: 30 days from green‑light to live.
- Store + banners: 72 hours before event kickoff.
Call to Action
Ready to weaponize your event platform? Book a no‑BS strategy call and let’s build a system that sells while you sleep.
Every project tells a story of transformation. From crafting cohesive brand identities to executing polished marketing campaigns, my work reflects a commitment to excellence and measurable results. Explore a selection of projects where strategy and creativity came together to elevate brands and drive success.
