Market Chef
CLIENT
Market Chef was a startup company that intended to produce the world’s most nutritious superfood on the planet, Quinoa, manufactured and shipped from Peru.
DILIVERABLES
Scope
The client needed a package design for six flavors of Quinoa that was branded to communicate it was an authentic product sourced and produced in Peru
Collaboration
Lead designer in collaboration with the President
Design Rationale
We needed six flavors designed as a Peruvian product. I used the imagery of Machu Picchu as the backdrop for the web site and on the packaging. The stone wall design was inspired by the creations of the ancient Incan civilization who used large rocks shaped and tightly fit together to create stunning architectural works.